When BBQ Guys opened its doors as a Louisiana-based brick-and-mortar store in 1998, our mission was simple: provide the very best in grilling and outdoor living to those who, like us, were Born to Grill™. That driving purpose hasn’t changed one bit, even as we’ve adapted to the digital marketplace and evolved into one of America’s fastest-growing private businesses. How have we stayed true to our core undertaking over 20-plus years of constant growth and change? We never lost sight of the values we embraced from the very beginning. To ensure we never forget the beliefs that got us here, we invented a fun little acronym called…
The CAPLC Code
One of the first things every new BBQ Guys team member learns as they’re welcomed to the family is the meaning of the CAPLC (pronounced “cap-ell-see”) Code. It emphasizes the principles of Communication, Accountability, Passion, Learning, and Change, which form the perfect recipe for achieving our mission while enriching our workplace experience. In fact, the CAPLC is so ingrained in our culture that virtually every compliment or shout-out is related to one of its values — Passion for when someone goes above and beyond, Learning for when they master a new process, Change for… well, let’s just say there’s a lot of capital-C Change around here. Let’s take a closer look at what each part of the CAPLC means to us.
Of course, consistent correspondence among departments is crucial for keeping our day-to-day operations running smoothly. But we really pride ourselves on the honest and effective communication of our online sales representatives, who are always there to listen to your needs and help you find solutions.
Being accountable means standing by what we do, what we say, and what we sell. We’d put our products and service up against anyone else’s, and we want to see you through a lifetime of enjoyment with whatever you take away from your time with us. And if we fall short, we promise to come back better.
When we say we’re Born to Grill™, we mean it. The only thing we love more than grilling and outdoor living is sharing the joys of our favorite pastime with others (preferably over a beer or two — first round’s on us). Passion for our work shines through in everything we do, no matter our role or title.
The outdoor living industry is constantly evolving, and the science and methods that fuel grilling are more complicated than your charcoal-obsessed neighbor might let on. We strive to learn something new every day, then pass that knowledge on to you. In short, the embers of our curiosity never burn out.
Ask anyone at BBQ Guys, and they’ll tell you change is just part of the gig. Priorities shift and new information arises, but our focus remains the same — doing everything we can to bring you a better backyard. You’d think flexibility would be more difficult for people who always have a belly full of BBQ.