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Our Mission and Values
From our beginnings as a Louisiana-based local store to becoming a leading e-retailer for outdoor living, our purpose has always been simple: to help people create spaces where they can connect, relax, and make lasting memories.
We’re a team of passionate individuals who love bringing the outdoors to life, helping customers design and build spaces that reflect who they are and how they live. Guided by our core values, the CAPLC Code (pronounced “cap-ell-see”), and inspired by our brand character, we approach every challenge with energy, creativity, and a commitment to excellence.
What drives us most are the experiences we deliver. Whether we’re supporting a first-time shopper online or collaborating on a complete backyard transformation, we’re focused on making every step seamless, collaborative, and enjoyable, because the journey should feel as good as the destination.
The CAPLC Code
Our CAPLC Code (Customer First, Accountability, Passion, Learning, and Communication) defines who we are and how we work. It’s more than a set of values; it’s a promise to our customers, our partners, and each other.
Customer First
We put our customers at the heart of everything we do. Understanding their needs, preferences, and challenges drives our decisions and fuels our passion for creating outstanding outdoor spaces. We listen actively and strive to exceed expectations by delivering personalized, meaningful experiences that build lasting relationships.
Accountability
We champion our projects and decisions with our customers’ best interests in mind. We are individually responsible for delivering on promises and owning our actions, making sure every outcome contributes positively to the customer experience. Honesty and integrity are the bedrock of all our interactions.
Passion
We take pride in what we do and channel our passion into creating outstanding experiences that delight our customers. Our creativity, grit, and determination are fueled by the desire to bring joy and value to those who trust us with their outdoor spaces.
Learning
We welcome new ideas and feedback from our customers and teams alike. Curious and humble, we continuously seek to improve our skills, processes, and understanding of customer needs to deliver better solutions and build stronger relationships.
Communication
We communicate clearly, respectfully, and transparently to build trust with our employees, partners, and customers. By actively listening and responding with empathy, everyone feels heard and understood. Effective communication helps us align, solve problems faster, and deliver better experiences; because putting the customer first starts with how we connect.
