Born to Grill Stories Meet Brad Prose

Q & A with Brad Prose

How did you get your start in the industry?

BP: It was a pretty natural progression. Experiencing lots of flavors in college meant starting off at square one with a ton of global cuisine in my back pocket, and… well, I’ve already mentioned the curveballs of my firstborn’s allergies. Comparatively speaking, I was already deeply inventive — but now I was inventive, creatively stagnant, and motivated. My knack for presentation wasn’t too shabby, either.

To my surprise, my wife began nudging me to start posting to Instagram. So I did what husbands do — and listened! [Laughs.] I saw people doing all these crazy things. Starting from my personal account, I bought my first DSLR in summer 2018, taught myself food photography from YouTube, and didn’t really try to grow. The following January is when I began taking the idea of a brand seriously. With better DIY rigs, better marketing, and a few months of late nights, I went 200 to 2,000 followers and… well, you get the picture.

Why do you do what you do?

BP: To push back on the idea that barbecue is strictly Americana. Let me put it to you this way: my first smoker was a kamado grill, and I learned on that the hard way… for 6–7 years! It helped me try really crazy things beyond your traditional BBQ. How do you incorporate BBQ into allergy-sensitive, global cuisine? Digging into that drew me out of your standard Texan fare to Mexican and Indian dishes, then a healthy heaping from South America…

The world’s bigger than briskets and burgers. Don’t get me wrong — get to know your butcher. But get to know your Asian grocer up the road, too. Widen your lens, and you’ll spearhead some fun flavors your friends and folks won’t forget anytime soon.

Could you tell us about your earliest food memory?

BP: [Laughs] You know, there’s this distinct one that jumps out from an Easter brunch at a hotel when I was, oh, 6 or 7? Here’s the first dish to really blow my mind: super thick Texas toast, flambéed into a peanut butter mouse sandwich. Never knew you could put those together! I remember biting into that as a child and thinking, “Oh my gosh — how can I have this every day?!” First thing I did back home was figure out PB&J French toast. A lot of observation and creativity was instilled by hitting a dish like that early on. I should track that line chef down one day. I owe ‘em a beer.

What nurtures your spark for cooking?

BP: Let me answer that one with a story. So, my wife’s uncle and his family were over; they’re from every corner of El Paso. Picture a trompo (a vertical spit) on the smoker, loaded with marinaded pork and topped with pineapple and onions. When her uncle sat down and saw the tower, he had one taco on his plate — he’s pretty picky — and he tried it. His face lit up… and then he was back on his feet, bringing back something like four more tacos! [Laughs.] Reminding someone who knows the real deal of home through my food… that’s my favorite feeling. I’ll never forget moments like that.

You’re a guy who knows your flavor profiles. How would you describe your favorite one?

BP: It’s true. I like a variety of flavor profiles — sweet, acidic, and bitter are good ones — to complement each other. I’m not a believer that you need these things on every single dish, but I love to play them together. More specifically, I love anything savory that has heat and umami flavor. One look at my recipes, and you’ll see I don’t cook a lot of sweet things; not much BBQ sauce, from personal taste. But savory and spicy coming together, such as gochujang and soy, can make for funky fermented flavors. Taming that into a complementary sauce or baste, especially into a taste I can layer through vegetables… now that’s something I’ll always get down with.