SEO Copy Template H2

The first header of the SEO copy should be an h2. Other headers should descend from this and follow ADA rules for structured headers. Do not skip heading levels to be more specific (for example, do not skip from h2 to h5). It is permissible to skip headings in the other direction if the outline of the page calls for it (for example, from h5 to h2). We should avoid using h6 if possible, leaving h2-h5 as the preferred header levels. Use cases for SEO copy include text, bulleted lists, and hypertext links. If you need any component more complicated than these, reach out to UX for assistance. Going forward, all content components on all pages will need to use REACT-friendly code. Each new component uses a section element wrapper. For copy, multiple headers and paragraph elements can share the same section element, as is the case on this template. When using bold text, use the 'strong' tag. When using italic text, use the 'em' tag.

Bulleted Lists

When using bulleted lists for SEO copy, use the standard UL element. In the open UL tag, add an ARIA role by using role="list", and for each LI tag add role="listitem". The "medium" class sets a UL to our standard font and uses round bullets. Do not use headers within bulleted lists.

• First Item
• Second Item
• Third Item
• Fourth Item

Hyperlinks

Use text-based hyperlinks to your heart's desire. When using text-based hyperlinks, you do not need to specify any alt text or link title, as the text of the link functions as the link title. DO NOT use a header as a link. Headers should never by hyperlinked. Links that open in a new tab/window must make it clear to screen readers that they will open in a new tab/window. You can accomplish this by using an ARIA label in the hyperlink. For the ARIA label, the text should say new window. Here is an example. Check out our Gas Grills Buying Guide .

Content Manager

SEO Copy should be given 2 comments at the beginning and end of the CMS file. 'Start SEO Copy' goes at the top of the CMS file and 'End SEO Copy' at the bottom of the CMS file. The CMS file should use CMS Template 919 and the code should be in the 'Intro Text Editor' field. Make sure the SEO copy has the tag 'SEO Copy' in the CMS file. The file should have no SEO info and will be noindex by default. The CMS file does not need an Image Tile URL.